Thursday, May 27, 2010

Zimbabwean SMEs should not stay local

Exporting of goods and services gives Zimbabwean small businesses better chances to reach new markets and increase sales, as well as opening up to more than 99.9% of the world's consumers! The world's population is currently about 6.8 billion. Zimbabwe population of about 12 million is by far very negligible (approximately 0.18%) compared to the world population. Therefore, when one thinks of where the next significant group of customers is going to come from,  its likely to be coming from outside the territory of Zimbabwe. Inversely, it is more likely that the local customers are also increasingly not going to be loyal to local suppliers.

It may look a daunting and expensive to export goods and services, but it will actually help small businesses in both current and future economic downturns. Dealing with diversified foreign markets would assist the Zimbabwean SMEs to manage the risk associated with concentrating on local sales only. As a crucial stepping stone, Zimbabwean SMEs should perhaps start by serving the neighbouring foreign markets like Zambia, South Africa, Mozambique etc as these may tend to have less barriers in terms customer information availability, short distances involved, language and culture commonalities, as well as familiar regulations, bilateral and multilateral trade agreements.

Are you a Zimbabwean SMEs or micro-institution who has a product which you feel can do well in the foreign market? Feel free to network with trade facilitators (ZIMRA, ZimTrade, Commercial Banks, Ministry of International Trade etc) to find the best way to assess your export capability and initiate export of your product/s or engage a consultant to assist you in preparing to penetrate foreign markets, including getting that very first order you need to move the first shipment and assistance in export documentation. Call Dennis +263 772 948 419 for some support services.

2 comments:

  1. Great blog Dennis ,take a look at the link below as a business opportunity your audience maybe interested in

    http://www.articlesbase.com/hair-articles/exclusive-distributors-wanted-in-africa-for-epitomi-remedi-hair-care-product-lines-2391088.html

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  2. Thanks Sam.

    Africa offers a big and growing market for many products. In order to quicken up search process for the prospective partners, foreign companies looking for agents and distributors in Africa should clearly state ideally the following: -

    -the registered company name
    -physical address of the same company
    -contact details (telephone, fax, email
    -rough guide to the qualifications for the agency or distributorship

    These details are normally necessary for preliminary identification and confirmation processes on whether or not the prospective partner himself would qualify and whether or not the offer is a serious one. I have checked on this opportunity and all necessary details are found on http://www.epitomi.com/distribution.html. This is a very good business opportunity for selling Epitomi and Remedi hair care products in Zimbabwe and the rest if Africa especially for those who are already into distribution, beauty and haircare industries.

    In future, I will open a separate page for business opportunities and some adverts (i.e in the form of trade leads, partnerships etc) for easy access.

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